Amazing Me is a rapid prototype proof-of-concept web application focused on giving individuals simple tools for making meaningful, self-directed improvements in their lives based on the roles they play, their personal values, and how they prioritize five key life areas. Users are guided through a video based program explaining the concepts as they explore their roles, values, and priorities and set specific daily, weekly or monthly actions to take in order to make desired improvements in their top priority area. The application keeps users engaged in the process with customizable reminders via email and/or SMS messaging.