Background and Context
Our client, was a joint venture between Holmes Murphy, a privately held national insurance and benefits company, and Marcia Upson, Nurse Practitioner, the creator of the Naturally Slim program.
Naturally Slim (now WondrHealth) is a 10-week behavior modification program that has been statistically proven to lower BMI and improve health outcomes.
Prior to the joint venture, the Naturally Slim Program had been delivered in-person by Ms. Upson who personally coached participants through a 10-week journey. The Goal of the joint venture was to scale the offering online as a corporate benefit.